Assumptions can destroy your business

I have learned many things over the last 21 years as an entrepreneur.
 

One of the most powerful lessons is this: Assumptions will cause great damage to your business if not destroy it.

By definition, to assume means that you to accept something to be true without question or proof.

We must never assume we know what our clients wants or needs are. 

We must ask.

We must never assume that our staff know what we mean when we ask them to do something. 

We must clarify.

We must never assume that we know what a referral partner or potential referral partner needs from us to help them in their business. 

We must listen and learn then offer solutions.

Here are some examples of leading questions you can ask to get the conversation going in the right direction:

Clients

• What is most important to you during this process?
• How comfortable are you with payment fluctuations?
• Do you know the difference between a fixed and variable rate mortgage?
• What features are most important for you when deciding on a mortgage product?

Staff

• What resources do you need to complete the task I have asked you to do?
• Do you need any clarity on what I meant when I asked you to do this task?
• What do you need from me as your leader to do your job to the best of your ability?
• How are you doing? Like for real?

Referral Partners

• What do you love most about what you do?
• What would you say are your biggest pain points?
• What are your business goals?
• How can I support you as a business partner to help you achieve your goals?

These types of question generate more open, honest and effective conversations which lead to increased client satisfaction, employee retention and more solid referral relationships.

If you find yourself jumping to conclusions and making assumptions stop yourself. Shift your perspective.

Ask the questions and then be open to the response.